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COMMERCIALISATION

The offshore oil and gas industry continues to advance. Analysts predict that the global offshore upstream market will surpass trillions of NOK by 2050, employing millions of people worldwide. The industry faces growing pressure to reduce the total cost of ownership and improve well delivery efficiency. A central priority is commercialisation, focusing on simplifying technology adoption through standardised interfaces, aligned delivery models, and integrated supply chains. Initiatives such as IOGP JIP33 specifications and API/ISO conformance are gaining momentum, enabling plug-and-play modules, category management, and streamlined supplier qualification to shorten lead times and optimise drilling campaigns.

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As offshore activity accelerates, new applications are emerging, including deepwater drilling programmes, extended-reach wells, subsea completions, intelligent well systems, and modular rigs created for cost efficiency. Experts forecast that by 2050, a considerable share of offshore capital expenditure will be linked to drilling and completions, with strong demands for innovations in well engineering, reservoir access, and performance-based contracting models.

Offshore operators, service companies, and equipment manufacturers continue to invest heavily in digital drilling technologies, integrated project models, and collaborative contracting frameworks. Standardisation has emerged as a cornerstone of commercialisation, enabling suppliers and operators to apply repeatable designs and scale operations more effectively. The latest developments in automation, real-time data analytics, and managed pressure drilling are transforming well delivery. Modern drilling systems with modular, scalable designs now accomplish diverse well objectives, from shallow-water to ultra-deepwater developments, while reducing operational risk and downtime.

Global markets serve as both suppliers and consumers of offshore technology. However, an international perspective is essential, as no single region can meet global demands alone. Collaboration among operators, regulators, and technology providers will be vital to unlocking reserves safely and economically, particularly in frontier basins and harsh environments such as the North Sea.

Commercialization Requires Collaboration

Successful commercialisation in drilling and completions depends on industry-wide cooperation. Frame agreements, alliances, and performance-based contracts are streamlining project delivery. Plug-and-play well components and standardised specifications simplify processes and reduce costs across projects. Advanced digital twins, remote operations, and predictive maintenance hold a more important role in enabling safer, more efficient, and more sustainable offshore operations.

At Drilling & Completions Norway 2026, companies will showcase advanced technologies and integrated solutions that enhance well delivery, optimise costs, and create new opportunities in the global offshore oil and gas market.

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